Shaping the Future of
Potato FarmersValue Chain
Unlock higher yields with certified clean seeds, grassroot agronomy, quality inputs and guaranteed markets.
3x
Yield increase
100%
Market access
Certified
Clean seeds
24/7
Agronomic support
Explore Our Seed Categories
From tissue-culture apical cuttings to certified commercial seed tubers. Select a category to learn more and order.
Rooted Apical Cuttings
Produced from tissue culture plants, RACs are the starting point for high-quality seed production. They are disease-free, vigorous, and result in high tuber multiplication rates.
Pre-Basic Certified Seeds
Field-ready certified seeds. High-grade foundation stock that yields massive returns when multiplied.
Basic Seeds
Field-ready clean seeds produced from Pre-Basic seeds, offering exceptional vigor, disease resistance, and rapid multiplication.
Certified 1 (C1) Seeds
First generation certified clean seeds produced from Pre-Basic seeds. Perfect for commercial ware growers seeking maximum yield.
We understand what farmers go through.
Sub-Saharan Africa loses $48 Billion USD (KES 6.2+ Trillion) annually due to uncertified seeds, disease outbreaks, and lack of agronomic guidance. Here is how Paragon Fresh changes that reality.
Purity Nyambura Mwangi
Potato Farmer, Nyandarua County
"On pesticides, I know nothing about them, I just ask... We relied on market rumors to buy seed potatoes. Late Blight wiped out my entire farm, yielding only 3 bags of unmarketable cattle feed."
The Reality: Farmers buy uncertified, disease-ridden seeds from informal markets or slice tubers out of desperation, inadvertently spreading bacterial wilt and late blight across their fields.
Stop gambling with uncertified Seeds
Paragon Fresh provides 100% certified clean, tissue-culture derived seeds (RACs to C1) that are guaranteed disease-free.
The Reality: Farmers rely on market rumors to spray random agro-chemicals, missing critical disease prevention windows and wasting capital on incorrect inputs and dosage.
Expert guidance at every step
Access 24/7 agronomic advisory and certified spray programs so you apply the right input at the exact right time.
Grace Nungari Muraya
Potato Farmer & Agripreneur, Nyandarua County
"Partnering with Paragon helped me expand from 1 to 4 acres. With certified seeds, right fertilizers, and timely blight management, my yields increased enough to diversify into poultry and employ local workers."
The Reality: Heavy capital spent on land prep, fertilizer, chemicals, and labor is completely lost when crops fail or produce tiny, unmarketable tubers rejected by buyers.
Guaranteed Yield & Market Off-take
Protect your farm investment. Our clean seed pipeline and agronomic oversight ensure yield increases and direct market off-take.
Our Strategic Focus
Building climate resilience for smallholder farmers while securing clean, safe, and sustainable food supply chains to feed our growing nation.
Climate Change Adaptation
Supporting smallholders to adapt and build resilience to climate shocks through climate-smart potato varieties and agronomy support.
Inclusivity
Empowering smallholder cooperatives, women, and youth to participate actively in a fair, secure, and profitable value chain.
Nutrition & Food Safety
Feeding growing urban centers and the nation with certified clean, safe, and highly nutritious food from trusted sources.
Our Core Solutions
Certified Clean Seed
Start Strong, Harvest More
Get access to high-yielding, disease-free certified clean potato seeds.
Agronomic Support
Walking with farmers to realize quality produce.
We provide on-farm guidance and quality checks to help farmers grow healthy crops that meet market standards.
Sell Your Produce
Sell Consistently. All Year Round.
We provide reliable markets for your ware potatoes, ensuring steady sales and fair prices season after season.
Our operations are grounded in transparency and East African agricultural standards.
Certified Clean Seeds
All seeds undergo rigorous testing and certification.
Quality Guaranteed
Strict T&Cs apply to ensure only the best produce reaches the market.
Farmers First
Designed for local conditions, seasons, and farming realities.
Food Safety
Feeding urban centers and the nation with clean, safe, and nutritious food.
JOIN A GROWING COMMUNITY OF SUCCESSFUL AGRIPRENEURS
Watch Success Stories on TikTok500+
Farmers Empowered
3
Successful Seasons
10k+
Quality Seeds Distributed
98%
Satisfaction Rate
"Since using certified seeds, my harvest has doubled. The market linkage also ensured I sold everything at a good price."
John K.
Nyandarua Farmer
"The agronomic support is unmatched. The team visited my farm weekly to ensure my potato crops were healthy."
Mary W.
Nakuru Farmer
"Selling potatoes used to be a challenge. With Paragon, I have a guaranteed off-taker who pays fair prices on time."
Peter K.
Meru Farmer